GreatCall, Inc.

“A Cell Phone for Baby Boomers” is the title of a May 29, 2007 article in Bloomberg Business Week magazine that describes how Jitterbug designed a mobile phone and service to appeal to even the most technophobic seniors.  While Bloomberg points out that selling technology to technophobes may not seem like smartest business strategy, Arlene thought the opportunity was too good to pass up.

Read the article here.