The First Lady of Wireless Built Mobile Startup to Send Message of Simplicity – March, 2009

Arlene and Greatcall CEO David Inns spoke with Xconomy about simplicity and mobile devices, and why Jitterbug’s entire business model is build around simplicity.  She offered this quip: “The mobile phone is made to serve us, not to enslave us. I don’t want my phone to tell me what to do! We are becoming robots and machine extensions. Everything is marketed as technological, instead of experience. That’s just wrong!”

Read the article here.

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