“The Need for Simplicity” in Stanford’s “Mobile Persuasion” – 2007

Marty penned “The Need for Simplicity,” for Stanford University’s 2007 anthology “Mobile Persuasion: 20 Perspectives on the Future of Behavior Change.”  The article includes this insight from Marty: “When a device or service purports to do all things for all people, it usually doesn’t do any of them very well.”

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